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Magazine Ads vs Online Videos
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Oct 23, 2024
Go to http://go.askthebuilder.com/magadsvsvideo to read an in-depth analysis of this fascinating topic. http://www.AsktheBuilder.com founder Tim Carter proves it's BETTER to invest in online videos that last forever instead of a magazine ad that's in a recycle bin in 30 days
View Video Transcript
0:01
Oh, that's pretty cool. Hi, I'm Tim Carter from, as the builder.com
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And you know what? I want to talk a little bit about magazine advertising versus getting the same message across with an online video
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And here's, here's the comparison I wanna do. Here's a magazine that I read regularly
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This is one that I subscribe to and you know what? It's not bad
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They're my primary competitor and here's what, why they say that they have 950,000 subscribers that get this magazine every month
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Well, guess what? I have just a little bit more than that in unique visitors that come to my
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ask the builder.com website every month. So, you know what, that's the same amount of eyeballs
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Well, here's the thing. If you look at, look at this. So here's a full page ad on the back of their magazine
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You know what that bad boy cost. If you're the advertiser, this one's Dyson Ball
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the vacuum cleaner people, they paid over $100,000 to have that ad on the back of the magazine
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Well, now maybe they got a little bit better deal because they maybe buy a bunch of them at one time
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Or maybe the ad was on sale. Still a lot of money. Ok. But here's the important thing to realize that ad
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the, what's the shelf life of this magazine in reality? Maybe 20 days
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In other words, the subscriber like me, I already know that I'm gonna get another one next month
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So once I read through and finish this one in 10 or 1520 days
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it goes in the recycling bin. Ok. Well, that's a problem. Think about it
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What about if Dyson had taken that $100,000 and invested it in some online videos
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you know, ones that show how the vacuum cleaner works, the different features of the vacuum cleaner
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whatever it might be. And each day that, that video is loaded online
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the viewership of the video just keeps going up and up and up and I can give you an example of that
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I have had videos online at youtube for over five or six years
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Some of my videos have been watched over a half a million times
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Think about that. A half a million impressions and each day they just keep getting watched more and more
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But here's the point. What is each one of those video impressions worth to the advertiser
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We know there were something, in other words, the advertiser should be really, really happy because if I was doing a video about this vacuum
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cleaner, well, what would happen? You know, there I'd be pushing the vacuum cleaner around showing people that it works and of course
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they would know which vacuum cleaner it was. Well, that might be worth 10 cents to
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to, to, to the advertiser, maybe 15 cents, maybe a quarter. It depends on the product
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The point is, is that, let's just say it was a dime. So if that video over a period of three or four years gets
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watched a half a million times, that video was worth at least $50,000 to the advertiser
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Well, what happens if it only cost the advertiser four or $5000 to get the video done
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you can see the online videos might be a much, much better deal
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So if you advertise in this magazine or maybe you advertise in this magazine
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it's another one that I get on a regular basis. You might wanna think about doing an online video instead or actually get this for
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the price that you pay for just one ad in one of these magazines
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You might get 45 or even 10 videos done for the same price that you pay for that magazine ad
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I want to close with this one last thing. Here's the three guarantees that the magazine publisher is gonna make for you
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He's gonna guarantee you that he's gonna cash your check. That's one thing he's gonna guarantee you that he's gonna print X amount of copies
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of the magazine and the final promise that he makes to you is he's gonna guarantee you that he's gonna mail those out and that's
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where the guarantees end. Well, guess what? With online video, we can guarantee you that you're gonna have impressions and people seeing that video for
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years and years to come. So think about it. Online video is not a bad deal
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