February 8, 2012 AsktheBuilder Newsletter And Tips

What's in This Newsletter?

Latest News
Stain Solver Shipping
Looking for a Knitter
Tip of the Week
Free Online Access to Building Code
Video of the Week
Paving Contractors - Help
Road Trip
How to Grout Kindle Book
Q&A of the Week - Repair a Concrete Foundation

We've had a string of bluebird days here in New Hampshire. It's absolutely glorious winter weather. I know, I can hear all you warm-weather fans chuckling now. But seriously, it's great. I really enjoyed my 3.3-mile walk around the block yesterday.

Pickle AntennaeThe lake's been frozen solid now for about three weeks. It's now starting to talk. That's what I call it. It makes these very low warbling noises that sound like reverb on a guitar amplifier. That's the best way I can describe it. I'm quite certain it's the wind flexing the ice and creating a harmonic with the water. Kathy says it's the aliens under the ice wanting to get out.

Last night I attended the best ham radio meeting of my life. Dale Clement, AF1T, did a talk on antennae that blew my mind. He used simple light bulbs to show that there are invisible radio waves in the air. Yes, that's a dill pickle antenna. I'm not kidding, two dill pickles make a perfect 432 MHz dipole antenna! The green LED is showing you it's picking up the signal from the antenna on the pole.

 

Stain Solver SHIPPING News

We got hammered with orders in the Stain Solver sale two weeks ago. We are scheduled to manufacture NEXT week. All back orders should ship by February 16th. THANKS for your patience. I'm going to have to start calling you Job.

 

Looking for a Knitter

The knit hatI got a comment on my AsktheBuilder Facebook fan page from Rob who saw me wearing my red, white and blue knit hat. He said: "You need to get an ATB hat!"

You can see me wearing it in this video.

He's right! I'm looking for a fan who's looking for some publicity or ??? Here's the issue. My hat size is a 7 and 7/8 inches. Every knit hat, including the one in the video seems small to me and really has to stretch to fit my noggin.

I'd love a hat that doesn't fit too tightly, was colorful and had my new AsktheBuilder logo on it. Are you up for the task? Let's make a deal. Respond to this email changing the Subject Line to: Tim's New Hat. Who knows, it could get popular and we'll mass produce them!

 

Tip of the Week

I shared this one on Facebook on Super Bowl Sunday:

"Don't take the easy way out of building steps by making those sawtooth notch cuts. Create rabbets in the sides of the stringers so you maximize the strength of the set of steps."

You've seen steps cut the wrong way. Those are the ones that look like a saw blade. Remember, stair stringers are the beams that support your weight, that of the refrigerator, and the other person helping you. When you cut the sawtooth configuration, you turn a 2x12 into a 2x6!

Want to see how to layout, cut and make rabbets in stair stringers the way I do? Do you want to discover the most comfortable riser/tread combination for a new set of steps? You know, the perfect set of steps that are safe and easy to go up and down?

All of that and more are in this Building Deck Stairs eBook of mine.

 

Free Online Access to the ICC Residential Building Code

Do you often have questions about the Building Code? Do you wonder if your builder or remodeler is doing the right thing? You can check online now! Click here for Code Access.

However, understand that your city or town has the right to modify, add to or delete sections of this model code. Use it as a guide and always check with your local building inspector to ensure what you're looking at online is what's in play in your area.

Video of the Week

What do you do if you need temporary heat? Yes, you can rent those large torpedo heaters, and other devices.

But what if you want to thaw the ground? Yes, it's possible! Watch this video showing a ground heater

 

Paving Contractors - Help!

Do you install gravel, blacktop, tar and chip, concrete, concrete pavers, poured concrete, stamped concrete driveways? If so I need you to reply to me changing the Subject Line to: Drive Prices. I'd love to know in your market WHAT it costs per square foot to install the average driveway that you do. Tell me the type of paving you do and the cost. Don't forget to tell me where you work - city and state.

If there's a price range, that's fine too. But please reach out. I want to see what it costs in your area.

 

Road Trip! Let's Meet Up!

On February 20th or the 21st, I'm going to leave New Hampshire on my way to Savannah, GA in my red Ford Super Duty. I'll be making a few stops on the way. I'll also be driving back to New Hampshire.

On my way down, I'll be driving straight through to the Washington, D.C. area. I'll be beat, but dinner that night is possible. Or a brunch could happen the next morning.

I'll be passing through Richmond, VA, Raleigh/Durham, NC, Greenville, SC, and then end up in Hilton Head, SC before getting to Savannah.

Reach out and tell me if you want to meet up. Let's see what's possible. I'll try to accommodate as many meetings as possible. Change the Subject Line to: ROAD TRIP

 

How to Grout Ceramic Tile Floor Kindle Book

Do you have a Kindle? That's the cool Amazon tablet eBook reader. Amazon's latest is the Kindle Fire which allows you to see in color and is really a full-blown tablet.

Even if you don't own a Kindle, you can read Amazon Kindle books. You can download FREE Kindle readers for your iPad or your computer. This allows you to enjoy all the content at the Amazon Kindle store without using a Kindle.

Well, yesterday I just published my first Kindle eBook! If you want to discover the way I grout ceramic floor tile so it looks great and never crumbles, this is the guide for you. Many more Kindle books from me are about to be published.

This first one contains a tool guide, full instructions, color step-by-step photos and a link to four secret videos that show you from start to finish how to get professional results the first time.

All this for less than $4. Can you believe that?

 

Q & A of the Week - Repair a Concrete Foundation

DEAR TIM: I'm thinking of buying a home that has significant cracks in the concrete foundation. Family members are urging me to run away from this house. I'm thinking it's a deal and the cracks can be repaired. How would you assess the situation and what are some of my repair options? Are there any unintended consequences that will come up later should I decide to purchase this home? I need some clarity to help me make the right choice. Peggy P., Rochester, NY

DEAR PEGGY: Cracks in a concrete foundation can be signs of serious structural issues. It's paramount that you . . .

Want to read the rest of the column so you know your options? Click HERE.

Don't forget - Do it Right, not Over,

Tim Carter

Founder - AsktheBuilder.com

 

Welcome Kindle Folks

AsktheBuilder on KindleHello Kindle Users,

Welcome to AsktheBuilder.com.

If you want to subscribe to my FREE weekly newsletter this is the place. Each week, at No Cost, you get:

  • Tip of the Week
  • Video of the Week
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  • Often Tool or Product Reviews
  • Q & A of the Week
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In other words, when you sign up and Open the newsletter each week, you can save hundreds and thousands of dollars over time.

After you click Submit, you'll have to check your email to Confirm your subscription. I do that to protect your privacy.

Tim Carter
Founder - www.AsktheBuilder.com

Framing Nail Gun

Framing Nail Gun

Here's a great air-powered framing nail gun. This framing nail gun was featured in the June 10, 2018 Newsletter. Photo Credit: Tim Carter

"You can bang together stud walls, laminate structural headers, attach plywood or oriented strand board (OSB) sheathing to walls and roofs, etc."

Framing Nail Gun - Big Time Saver!

DEAR TIM: I've always wanted a powered nail gun to do rough carpentry. I realize they're expensive, but I want to treat myself and I really feel I'll get value out of it for all the projects I've got in my future.

What are the pros and cons of the different tools? There are air and gas-powered tools available. It can be pretty confusing.

Do you use these tools? If so, do you have any tips to share? Brian S., Buffalo, NY

Related Links

Cordless Paslode CF325XP Review - Great Photos

Nail Guns of All Types - My Favorites

DEAR BRIAN: Oh, if I had a penny for every nail I've shot with my different framing nail guns I just might give Sir Richard Branson an offer to buy his Necker Island paradise!

I can tell you these tools are enormous time savers, and they're wicked machines that can be deadly. They must be treated just the same as you would treat a loaded handgun or a rifle.

Free & Fast Bids

CLICK HERE to get FREE & FAST BIDS from local rough-framing carpenters.

What Can a Framing Nail Gun Do?

Let's talk about what these tools can do first. Most of them shoot an assortment of nails that allow you to do just about every rough carpentry task I can think of. You can bang together stud walls, laminate structural headers, attach plywood or oriented strand board (OSB) sheathing to walls and roofs, etc.

framing nail gun

You'll get tired driving nails before the gun will. Don't think for a minute you can beat the gun. It will mock you as you sit down taking a break.

Can You Adjust the Nail Depth?

The tools can be adjusted so that you drive the nail the proper depth. Be certain that you always follow the building code requirements for both the type of nail, the shape of the head and the depth to which it must be driven.

Be sure the nail gun you decide to purchase will work with code-compliant nails.

Was the Senco SN4 a Good Framing Nail Gun?

The Senco SN4 was a fantastic framing nail gun.

Thirty years ago, I was using the most popular and rugged nail gun that was made at the time. My Senco SN4 gun was an air-powered beast and drove thousands of nails per workday without jamming.

It worked tirelessly from sunup to sundown. You just had to feed it a couple of drops of oil each morning, and it was happy as a clam.

What are the Downsides to Air Compressors?

Here are a few downsides for air compressors:

  • extra expense
  • requires refueling through the day
  • noisy
  • requires regular maintenance
  • takes up space in a truck

Many carpenters use much quieter electric compressors. The advantage of my compressor is that it could be used where there was no electric.

CLICK HERE to get FREE & FAST BIDS from local rough-framing carpenters.

Are Cordless Framing Nail Guns Practical?

Yes, cordless framing nail guns are not only practical, they're possibly a better choice.

Some years later, I switched to the impulse gas nail guns made by Paslode. The Paslode framing nail gun and the finish-trim guns soon became my favorites.

What are the Advantages of Cordless Nail Guns?

There are many advantages to cordless nail guns:

  • no heavy compressor required
  • no air hoses
  • the gun is ready to fire within three seconds of removal from a case
  • works all day on one battery charge and fuel cell
  • less overall maintenance and cost

Are There Electric Framing Nail Guns?

At the time this was written, there were no electric-powered framing nail guns. The engine in one requires so much power, it's not practical to have that big a battery on the gun.

You can get electric-powered nail guns, but the only ones I've been able to see are finish nailers. Something tells me it will take a significant advancement in technology to have a cordless battery-powered framing nail gun.

How Do I do a Cost Comparison Before Buying?

Before you make your final framing nail gun purchasing decision, be sure to calculate all the costs. If you decide to go with an air tool, you'll need a compressor, hoses, fittings, etc. Think what will happen if you need to use the tool somewhere else and how will you get all that gear to the job site?

With my impulse nailer, the entire tool and everything you need fits into a small case you easily carry with one hand. I can take it anywhere I want. I can even use it at a remote site all day where there is no power. I just need to charge the battery pack at night back home or at a cabin.

Should I Always Think About Safety?

Safety is something you must think about all the time with nail guns. They call them guns for a reason.

People have been killed with them and seriously injured. On one of my jobs years ago, one of my helpers nailed his big toe to the sub-flooring because he was going too fast. I almost had a 16d framing nail shoot into my chest one day because I was doing something foolish.

On another job, an air-powered air nailer shot two nails in quick succession because of a hair trigger. The gun bounced off the stud, hit me in the head, broke my glasses, and knocked me off the ladder.

When I came to, blood was streaming down my face. Three hours and four stitches later, I was back on the job site. Do I have your attention yet? Treat these tools with the utmost respect.

Should I Use the Nail Gun When I'm Tired?

Don't use these tools when you're fatigued. A mistake can be deadly. Always read the instruction manual, especially all the safety warnings. Don't ever leave these tools around children of any age. They're highly curious about tools, and these nailers will fascinate them.

How Long Can a Nail Gun Work Before Maintenance?

If you keep your new nailer clean and follow all maintenance instructions, it should give you years of great service. I can tell you when I have to hand nail just a few nails, I always wonder why I just didn't open up the case of my nail gun and use it.

But doing it the old-fashioned way makes you really appreciate the luxury of these great tools.

CLICK HERE to get FREE & FAST BIDS from local rough-framing carpenters.

Column 921

January 31, 2012 AsktheBuilder Newsletter And Tips

What's in This Newsletter?

Latest News
Update on Veronica Hill
Tip of the Week
Video of the Week - Radiant Floor Heating Transfer Plates
Bath Remodeling Coaching Course Update
Basic How-To Courses
New eBook - The New Home Dream or Nightmare
Q&A of the Week - Cupola Tips and Secrets

Last week my youngest daughter transferred to the University of New Hampshire. We moved her in with no issues, and I must say it's a stunning campus.Kathy, my wife, was really impressed with what little she saw as we were pretty busy getting a parking pass, Kelly's ID, submitting health forms, going to the bookstore, and actually moving in.

We can't wait to stroll around the campus on a nice spring day.

Two weeks from today, I hope to be outdoors for three days in a row, helping to provide ham radio communications for the 83rd Laconia World Championship Sled Dog Derby, here in New Hampshire.

Any number of ham radio operators like me are put out all over the course to be able to radio for help, assistance, or to supply other logistic information about what's happening far away from the start/finish line. We need Mother Nature to cooperate and give us some more snow!

 

Update on Veronica Hill

You may have voted for Veronica Hill a little over two weeks ago in the YouTube "On the Rise" competition. I wanted to tell you that her CaliforniaTravelTips channel was awarded the WIN and she was featured on the home page of YouTube yesterday. Congratulations Veronica!

The YogaToday channel was disqualified for vote fraud in case you followed the results closely during the competition. At the end of the voting, they clearly had more votes, but many were cast by the same people.

Thanks for supporting Veronica. She clearly deserved the win.

Watch this special video she taped for the home page of YouTube.

Be sure to stay with it to the end to hear Veronica's magical laugh.

 

Tip of the Week

After reading last week's tip, I got this sobering email from David Wick who's recovering from injuries in Molalla, OR:

"I was on an old aluminum 6-foot ladder on a flat sidewalk by our front door. The task was to clean out the gutter screen we have. I climbed up and was at the top (usable) step and the ladder buckled. The next thing I know I was on top of the crumpled metal, with one broken rib and a slight puncture of my lung.

I ended up being flown by helicopter to the ER. I am home recovering now, but I would like you to stress to your other newsletter subscribers to really consider throwing out the old ladders and getting a new one.

I should have tossed that one a year or two ago. I also now want a spotter when I use one because my wife was home, but upstairs, and I had to pick myself up and get inside which was hard to do after a fall. When on the ladder, I didn't reach out and change the center of gravity of the ladder. It just buckled. It's amazing how hard you hit when you only fall 5 feet."

David, that's a great tip and by all means get better soon! Thanks for sharing. On a personal note, I inherited a similar 8-foot aluminum ladder from my father-in-law years ago.

The spreader arms had a horrible habit of bending. I never fell, but it was a very dangerous ladder. I ended up taking it to the recycle center cut in pieces so no one else could be hurt by it.

 

Video of the Week - Radiant Floor Heating Transfer Plates

Radiant Floor Heating Transfer PlatesIf you've never experienced the soothing heat produced by radiant infloor heating, all I can say is, it's glorious. As I type this newsletter, I'm enjoying it in my own home.

Radiant heating in concrete slabs works great, but there were problems in the past when it was used on wood subfloors. Stapling the tubing on the underside of the subfloor created hot and cold spots and droops in the tubing caused additional inefficiencies.

Watch this video to see the latest radiant floor-heating technology that eliminates these issues.

Once again I can really use your help. Please add your comments under the video describing how the video helped you. Thanks for doing that!

 

Bath Remodeling Coaching Course Update

Oh my goodness! Last week's announcement about my new Online Bath Remodeling Coaching Course struck a nerve, but not in a bad way.

I can have it ready to go in the next two weeks, but only with YOUR help. I need you to Help Me design the course. Yes, you.

There are two things you have to do. Take a quick survey and re-sign up to get the course announcement. Here's why you need to re-sign up.

Last week I goofed up BIG TIME and created the WRONG Sign Up form. So we're going to have a Do Over.

This is important for one reason. I'm going to offer registration for the course to this Exclusive List of interested people. So if you want to be one of the FIRST 25 students to take the class, SIGN UP NOW.

By the time I announce it to everyone here on the main newsletter list, I'm quite sure there will already be a waiting list for the Coaching Course. SIGN UP NOW if you want to have a chance at being in the first class.

To sign up, you have to first take the survey to help design the Perfect Course you want. It should take you less than 90 seconds to take the survey.

When you complete the survey, you'll be taken to the page to sign up so you're FIRST to get registration details.

 

Basic How-To Courses

I truly opened up a can of worms two weeks ago when I talked about the New Home Construction Coaching Course. But it's all good.

You may have sent to me one of the hundreds of emails that have poured in about much more focused learning. You're telling me you want live streaming TV courses put on by me about plumbing, carpentry, roofing, etc.

I hear you, and I need you to HELP design the courses. Please take this simple two-question survey and I'll get to work immediately on developing the courses. You're going to love them for sure.

 

New eBook - The New Home Dream or Nightmare - You Decide

If I''d Known That Was Going To HappenAre you thinking of building a new home soon? If so, take a few hours and read a very funny and sad book. Yes, both emotions are possible when reading about the new home construction process.

If I'd Known That Was Going to Happen book was written by Andy Bozeman, and I feel it's a very accurate description of the process.

Many of the things Andy recounts in his book I've written about for years and are at my AsktheBuilder.com website. The difference is Andy tells it from his perspective of him building his own home.

It's a good winter read - actually it's a good read any season. It's a must read if you have the itch to build a home or do a large room addition.

NOTE: This is an Instant Download book from my shopping cart. I don't mail you a copy. You just read it on your computer, or transfer the PDF file to any electronic reader that accepts these common files.

 

Q & A of the Week - Cupola Tips and Secrets

DEAR TIM: I'm going to build a cupola on top of my garage. The roof is not too steep, so I think I can manage to do this safely. I've got all sorts of questions about cupola designs and general questions. What is the best cupola roof to have? I've seen hip roofs as well as fancy sloped hip designs. Can you do just a standard gable roof on a cupola? What other tips can you share about installing a cupola? Bradley G, Lexington, KY

DEAR BRADLEY: Congratulations on this exciting upcoming project. Cupolas add a touch of class to a structure. Drive around New England where I live and you'll see quite a few on barns, stables, garages and even houses. You have perhaps two of the most viewed cupolas in the world just west of you in Louisville, KY at the .....

To continue reading great things about cupolas, CLICK HERE.

 

Don't forget - Do it Right, not Over,
Tim Carter
Founder - AsktheBuilder.com

 

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©2012 Tim Carter

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Radiant Floor Heat Plates Video

Hi, I'm Tim Carter and I'm in the basement of an construction site on a very cold winter morning. Recent advancements in technology have led to improvements in radiant floor heating.

In this installation, there are transfer plates. These plates have a channel down the middle for the pex tubing. The pex tubing which carries the hot water is already installed in the channels. In the past, the pex tubing was just stapled to the underside of the floor. This caused a concentration of the heat along the tubes. With the addition of the transfer plates, the heat is spread over a wider area.

There are two transfer plates with tubing in each of the joist bays. The tubing runs down the length of the joist bay, turns back and through the other transfer plate. Then the tube travels to the next joist bay and repeats the looping.

The transfer plates are what increase the even warmth of the radiant floor heating. In addition, the transfer plates protect the pex piping from penetration from above. Be sure to get them installed when you add radiant floor heating.

Change Order Process Video

Hi, I'm Tim Carter and I'm here on a frosty winter morning in New Hampshire. It is about 2 degrees below zero. I want to show you something but not sure how well this will come out.

I want talk a little bit about change orders and more importantly, making your mind up before you start a project to avoid mistakes. Here's what happened at this construction site.

I'm standing in the entrance hall of this home and off to the right is a little closet area. On the other side is another small closet. But here's the problem. It looks wide open now without the drywall but after the drywall is hung, it will be a little tight. But it gets worse.

The wall's not up yet but in this tiny little area, it would be a powder room. As you can see, it is already cramped even without the walls up. The small space in the back was going to be a laundry room. It may look big now, but once the washer and dryer are in place, you won't even be able to move around.

Over in this area, is an interior hallway leading to the garage. The back corner would be a dog bath. The problem is this whole area is way too crowded. It was a mistake on the plan that they didn't take care of before hand.

Now you know it's not happened? All these walls have to come down. The new plans are being drawn up right now. It is going to be expensive and be a little bit of a heartache but fortunately he was caught before all mechanics were in.

The problem is it is going to add some money to the job. So change your should be avoided. You really want to think through the plans carefully before you start construction. But if you do have to change something, you want to do it is as early in the process as possible before all the electric, all the plumbing, and all the drywall are installed.

Repair Concrete Foundation

DEAR TIM: I'm thinking of buying a home that has significant cracks in the concrete foundation. Family members are urging me to run away from this house. I'm thinking it's a deal and the cracks can be repaired. How would you assess the situation and what are some of my repair options? Are there any unintended consequences that will come up later should I decide to purchase this home? I need some clarity to help me make the right choice. Peggy P., Rochester, NY

DEAR PEGGY: Cracks in a concrete foundation can be signs of serious structural issues. It's paramount that you take your time and call in as many experts as needed to help you assess the situation.

Some foundation repair jobs require one to start over. It's absolutely possible a completely new foundation wall has to be poured. Photo Credit: Tim Carter

I grew up in the Midwest in Cincinnati, Ohio. You might think that's in the middle of the heartland and that foundations problems would be few and far between. Truth be told, I've seen concrete foundation failures that would have you shaking your head in disbelief.

The local geology created conditions that kept many a foundation repair company with quite a backlog of work. Unstable clay soils on hillsides and very plastic glacial lake clays wreaked havoc with builders, remodelers and homeowners that had no clue that danger lurked just beneath the grass.

I tell you this because it's very possible the cracks in this house you're looking at could be a flashing beacon that serious soil problems could negate the feeble attempts you make at repairing the cracks you see.

On the flip side, I've been inside hundreds of basements that have hairline cracks that radiate from the corners of basement windows that are just harmless concrete shrinkage cracks.

You need to bring in at least one expert and possibly two before you purchase this home. The first person I would hire would be a residential structural engineer that specializes in foundation work. Be sure to screen these individuals asking them to provide you with at least five past homeowners they have consulted with. Not all structural engineers inspect residential homes and some don't focus that much on concrete foundations.

When the structural engineer visits the house and looks at all the visible evidence, he may suggest that you bring in a soils engineer or a local geologist that knows the area and is well aware of cantankerous soils that don't play well with houses.

The fees you pay these individuals for an assessment will be a small percentage of what you might spend to remedy serious foundation problems. The two-hour charge you pay the structural engineer could be the best money you spend in your life.

If you’re interested in learning more about the cost of foundation repair I have an article here.

If the engineer tells you that he's not overly concerned with the cracks and what caused them, he may discuss with you repair methods that he's had great success. Ask him about epoxy injections in foundation cracks. Some concrete epoxies mimic welding steel. The actual epoxy is stronger than the concrete, and if you get it to bond correctly it can often make a permanent repair.

Some concrete foundation repairs can be a matter of installing piers under the existing footings and foundations. These piers are often just concrete legs that extend through bad soil down to strong soil or bedrock.

There are all sorts of other foundation repair methods that employ steel plates and rods that straighten bowed foundation walls. Cables, interior vertical steel i-beams, and a host of other time-tested repair methods may also be suggested by the structural engineer.

Foundation cracks, especially serious ones, that are repaired are often hard to disguise. They're like a facial scar that telegraphs a message to a future buyer of the house that something bad happened. It's a stigma that could make it harder to sell your home as a buyer may not believe the foundation is stable.

A secondary issue is what does the foundation cracking tell you about the original builder? I can think of a boatload of questions like:

  • Did the builder take a shortcut and not use enough steel in the foundation?
  • Was the builder aware of poor soil and didn't care?
  • Did the builder take other shortcuts in other parts of the house?

You can watch numerous foundation videos that show foundations, footers, and how to avoid cracks in them. Just type "foundation and footer video" into the AsktheBuilder.com search engine.

Column 920

Thaw Ground Video

Hi, I'm Tim Carter and it's a frosty winter morning. It is -2 degrees F here in New Hampshire. Since it is cold, we are going to talk a little bit about heat. What do you think is inside this trailer?

This is very unique and you don't see many of them. This is actually a ground heater. Inside this trailer is an oil furnace complete with oil tank. The trailer includes a lot of piping and a reservoir of glycol. Here's why.

Out the back of the trailer, runs all these hoses. These hoses are laid all over the ground inside this structure. Then the ground is covered with concrete insulated blankets. When the furnace is fired up, a hot solution of glycol flows underneath the insulated blankets and thaws the ground. So in a couple days, even in the middle of this cold winter, they will be able to pour a concrete slab.

So a ground heater is a fantastic machine to allow you to pour concrete in the dead of winter.

Roof Cupola Video

Build Cupola With Bare Hands

You can build a cupola. It's not easy, but it can be done.

It's important to realize you'll need long-lasting wood that can withstand the elements.

Angles must be cut to create the roof. Ventilation louvers are a big challenge.

Related Links

Cutting Crown Molding - You'll Need It Under the Cupola Overhang

Roof Framing Basics - Hip Roofs Are a Cupola Must

build cupolas

Here's a great build cupola book for a beginner. CLICK THE IMAGE NOW to have this book delivered to your doorstep.

Hi, I'm Tim Carter and it's a really frosty, winter day on the job site. It was about -2F when we were driving here. Do you know what this is next to me? Do you think it is a little shed? Or a dog house for a big, big dog? Guess what, it is not.

This is a cupola. This is a structure that you sometimes see on a garage or a roof top of the house. Two things about this cupola.

Free & Fast Bids

CLICK HERE to get FREE & FAST BIDS from local cabinetry carpenters in case you discover it's too much for you to do.

First, it is taller that I am. I am about 5'8" and this is about 6 1/2 feet tall. It is also about 7 feet long and about 6 foot wide. This is big and you might think it is out of scale for the house. However, the architect did it right. When this is lifted up by a crane and set on top of the roof, it will be the perfect size for the house. A lot of people don't size the cupola properly when putting one on the house or garage. Typically, they are too small.

It is all about scale. Another advantage with this one is the carpenters were able to build on the ground and then lift it into place. Thus they don't have to build it up on the roof were is more dangerous.

It is really a smart thing to do to build them on the ground and then lift them into place. Just make sure they are the right size.

CLICK HERE to get FREE & FAST BIDS from local cabinetry carpenters in case you discover it's too much for you to do.

Full Page Magazine Ads vs Online Product Placement Videos

Please watch this video BEFORE reading the blog post below.

Let's try to imagine being a media buyer for a moment or two. Better yet, consider that you've been making media buys for years, so you've purchased your fair share of full-page magazine ads.

What is the real dynamic of buying a full-page ad from a magazine publisher? As the media buyer, you know the demographics of the magazine, you control the message in the ad, and you know the one-time fee the publisher charges. Right?

Next up are the expectations. As the media buyer, you're probably trying to drive sales of the product in the ad, you're trying to get out a branding message, or possibly you're attempting to do both. I get that and I didn't even go to school for ad buying.

Here are the promises made to you by the magazine publisher:

  • He guarantees you he'll cash the check you give him for the ad
  • He guarantees you he'll print XXX,xxx copies of the magazine
  • He guarantees you he'll distribute those copies to the subscribers and news stands

That's it. That's where the guarantees end. Here's what the publisher will NOT guarantee:

  • How many people even open the magazine
  • How many people even see your ad
  • How many people act on your ad

Sure, you can put in a promo code or other tracking code to try to measure the response. I get that.

ad views chart

 

But it gets worse. That magazine ad you purchased, well, it ends up in the recycling bin sometimes in just a few weeks and most definitely after a few months. Your ad is old news. It's a flash in the pan.

Don't get me wrong. Full-page magazine ads work, but they come with baggage. Lots of it.

After the magazine is printed, the impact of the full page ad you purchased goes down like a rock dropped from a plane. Just look at the graph at the left showing a hypothetical open rate on a popular building magazine I get - Fine Homebuilding.

I say hypothetical because I know the publisher has no idea when people open the magazine. I do know from my own reading habits that sometimes it's a month before I get to open an issue.

In other words, you better get a heck of a response for that ad, because the next magazine issue is coming out in 30 days and your ad is not going to be seen unless you pay AGAIN for another one to appear. That's really important to understand. You have to keep PAYING the publisher to print your ad.

And what did you pay for that full-page ad? Full-page magazine ads can start at $15,000 and go up to $115,000 in my vertical - home building and remodeling market. Gulp! That's a lot of money to spend:

  • HOPING that you get some sort of response
  • Hoping that some subscribers see your ad
  • Hoping that they act on your ad
  • Wishing you could really measure what happened with your ad

Try an Online Video Instead

Let's try something different and take that same money you spent on the full-page magazine ad but invest it in several online videos about the product(s) you featured in the ad.

Video Screen Shot.jpg

If you invest that money with me, you can get multiple HD videos made about your product. Did that sink in? Multiple videos made that last forever instead of a one-time magazine ad that ends up in a plastic bin then in the back of a garbage truck.

The videos can be made in just a few days after the product-placement buy and then be immediately uploaded to any number of online video sites such as YouTube or Blinx. Often you can enable a feature that allows the videos to be embedded on any number of other websites.

Here's the best part. You only pay ONCE for the videos. Remember, with a magazine ad, you have to keep paying for your ad to appear. Not with online video baby. Once you pay and the video is produced, it's up online FOREVER.

Look at the video to the right. See how many times it's been viewed? Over 350,000 times and counting! Go to YouTube right now to see the updated counter.

What's each impression worth from a branding standpoint? Would you say ten cents? I'd say that's fair. If we agree on ten cents, that means in the four years since this video was produced, Ridgid's received over $35,000 worth of exposure. What if I told you they could have had that video taped and loaded for $4,000? Yep, that's a pretty good return on investment.

Can you see why the print industry is suffering? Don't be too compassionate. They had their day in the sun. Actually they had decades and decades in the sun.

Time = More and More Branding

Time is an enemy of magazines and print in general, but it's a friend to online video. Unlike the full-page magazine ad where the number of views goes down over time, and by time I mean days, the number of impressions for an online video goes UP over time. And by video time, I mean forever, as the video will be online for as long as the servers are spinning.

There's no recycle bin for online video. It's like the Energizer Bunny - it just keeps going and going and going.

Video Views chart

 

Keep this in mind. Each day people are actively searching for the topics covered in the videos. What a cool concept! Search engines! Most people are unaware that the #2 search engine in the world is YouTube. Go figure!

And then there's the benefit of social media! Oh my gosh! People get to COMMENT on the video. You can't do that with a magazine ad.

The video can be spread far and wide across the Internet on multiple websites by using simple sharing/embedding HTML code. Woo Hoo!

Another great benefit of online video is that you can add notes right on the video after it's loaded. This means you can talk about changes to the product, new features, etc. This is accomplished by inserting annotations to the video.

You can add LINKS to the video description that take people to a place where they can buy the product.

Isn't it wonderful?

I think it's pretty clear, don't you. If you were a media buyer, you'd give a serious look at investing your money in a video, because its value goes UP over time, while a full-page ad in a magazine goes DOWN over time.

When will you be investing in online videos?

Soon, I hope. Go look at my media kit now to get started.